This guide defines your organisation's writing voice across all external communications: articles, social posts, campaign copy, reports, and any content you produce for public audiences.
Use this as a reference whenever creating or reviewing content. You can also upload this to your chosen LLM as a starting point to follow your organisation’s voice in content editing and support.
Write 2–3 sentences that capture the essence of how your organisation sounds. Think about how you'd describe your voice to a new team member. What's the feeling someone gets when they read your content?
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Try to come up with 4-6 tone qualities that describe how your voice should sound. These could come from wider brand guidelines and be descriptors such as ‘conversational, provocative, authoritative…)
What does this quality mean for your organisation? How does it show up in your writing?
Sounds like:
Add 2–3 example sentences that demonstrate this tone in action.
Principles:
List 3–4 rules that guide how this quality is applied consistently.