<aside> 🌍 We believe in designing for sustainability, for better lifestyles and to improve standards through impactful design.
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We think design should be accessible to organisations doing meaningful work for people and planet. That's why we focus on impact first, developing our methods and processes to create change rather than just chase revenue.
Design works best when it balances creativity with responsibility. We create work that empowers, informs, and inspires action rather than demanding attention or manipulating behaviour. Taking unconventional approaches often reveals paths to genuine progress and lasting impact.
We try to lead by example in how we treat our team and approach our work. Great results come from balance, so we prioritise our team's wellbeing through practices like our four-day work week. This helps everyone stay committed to meaningful work while maintaining personal investment in delivering impact.
We believe what happens inside a business matters just as much as the work that comes out of it. Becoming a B Corp gives us a framework to keep improving how we operate rather than just talking about doing better.
We choose integrity over profit, working with partners who share our commitment to ethical practices and community contribution. Design has the power to empower people for better standards and trust, and we turn away from approaches that exploit rather than elevate.
Each project gets our full attention and expertise. We question, challenge, and experiment to find the best possible outcomes. Sometimes the most effective results come from unexpected combinations of ideas and processes rather than conventional effort alone. We believe in unity over division, finding strength in communities that share common purpose. Collaborative work often yields better results that benefit social, environmental, and economic goals together.
We advocate for conservation over consumerism, promoting ideas and services that don't fuel wasteful culture. Through design, we support products that last, interfaces that encourage healthy behaviours, and approaches that consider our planet's wellbeing alongside our own.
We practice transparency over secrecy, sharing what we learn to raise industry standards. We believe in communities and collaborative mindsets that advocate for better business, better design, and better guidance for the next generation. Our commitment to mentoring emerging creatives, particularly those from underrepresented backgrounds, reflects our belief that good ideas can come from anywhere.
We think design and purpose matter more than profit. We try to hold ourselves and our partners accountable to practices that feel right. What happens inside a business matters just as much as the work that comes out of it. Becoming a B Corp gives us a framework to keep improving how we operate rather than just talking about doing better.
Design can empower people to make better choices and build trust. We work with organisations that actively contribute to their communities rather than those focused on profit through exploitation.
We approach each project with care and expertise. We question, challenge, and experiment to find what works best. Sometimes the most effective outcomes come from unexpected combinations of ideas and processes. We've found that results don't always reflect the amount of effort put in, but we keep looking for fresh approaches that challenge conventional thinking.
We believe in working together. Communities that share common purpose often create stronger outcomes that benefit social, environmental, and economic goals together.
We support ideas that don't harm the planet. Through design, we promote services and products that don't fuel wasteful consumption or throwaway culture. We advocate for things that last, interfaces that encourage healthy behaviours, and approaches that consider our planet's wellbeing alongside our own.
We're open about who we work with and how we operate. We share what we learn to help raise standards in our industry. We believe in being transparent about our methods to help ourselves, our partners, and the broader design community improve together.